Employer Branding

It’s important to note the very stark delineation between consumer branding and employer branding. Consumer branding is what is marketed towards the client or customer base about the product or service, while employee branding is the reputation of the work environment, or in other words, what is marketed towards potential candidates! While the two need to be aligned, they are not the same. 

Establishing an employer brand allows the company to reach their ideal audience by giving a behind-the-scenes look at what an employee might do or experience on a daily basis, should they get a job with that company.  

Every company has an employer brand whether they’re aware of it or not. Reviews by current or previous employees, company social media presence, and word-of-mouth recommendations all play into the existing employer brand. Taking control of the narrative allows the company to show the positive aspects of working with them and shine a light on what is important to them. Why does all of this matter? Recent studies have shown employer branding has a major impact on overall company numbers including retention, cost-per-hire, and more.

Dive into the biggest areas of impact by looking at the data in our blog post: What is Employer Branding? And Why is it Important?

Wicresoft has a four-step process:

Competitor Analysis
Data Collection
Creative Execution
Brand Launch

Wicresoft's recruitment marketing experts will assist you through each step to uncover and implement your authentic employer brand.

Highly Experienced

We’ve built a team of professionals with expertise that you won’t find anywhere else. Our experts have decades of experience in nearly every industry across geographies building recruitment marketing campaigns and making the best use of our clients’ budgets to meet their goals.

Client Driven

We tailor our approach to fit our client’s needs, not the other way around. From strategic specialists to tech wizards to creative thinkers, our diversely talented team works closely with clients to get the best results.

Nimble

Whether you’re looking to get the most value out of every dollar you spend (no matter the size of your budget), you have an obscure opportunity to fill, or your organization is expanding to an unfamiliar area—we’re the ones to call. Our team has the knowledge and know-how to adapt to our clients’ unique and ever-shifting circumstances.

Transparent

We provide clarity at each stage of our process, ensuring that clients know exactly who they’re working with, what they’ll pay for, and how much it will cost. Our clients get full access to our recruitment marketing team when they need us, and full insight into how we can support them.