Candidate Nurturing: Break the Cycle

No client is the same as each client works with different software tools and has established a different approach. To determine what Wicresoft will do for each client requires a 2-step process:

1) Advisory

Wicresoft will do a deep dive to establish just what the current pipeline nurture process is. We will look at:

Tools – How are you using the ATS / CRM / Talent Communities to actively develop pipelines?
Marketing – What is the nurture strategy with the pipeline?
Social Media – How is this used to inform and engage a recruitment audience?
Metrics – What defines pipeline management success?
Adoption – How is behavior reinforced?

2) Organizational Adoption

The advisory phase generates a detailed analysis of current practices and a strategic plan to correct them. This plan will approach the challenge from four perspectives:

Demographic break down
Marketing
Ongoing Adoption Methodology
Process Re-enforcement

Recruiter Bandwidth – this strategy can be set up so that it goes 24/7 with minimal tweaking. Set up the assets, establish a distribution calendar, and press send. Now your recruiter can focus on the other multitude of tasks they have to do.


Candidate Pipeline Veracity – because you will be wooing the candidates, they will be more receptive to your outreach than to your competitors. When recruiters send job openings, they will get a second glance because candidates will recognize the name as a company of interest rather than spam.


Differentiation – this is vital in the sale of any product. Why you not them? It is likely your competitor is doing little to distinguish themselves and is just adding clutter to the email noise. This is good for you. Take this chance to stand out.


Increasing ROI on Spend – having the habit and the strategy of continuing to market to the product of your recruitment advertising spend, the candidates, is not only going to increase the life of the spend, but also the ROI on it. Done effectively this can impact, if not reduce, the spend on media and agencies.


Candidate Experience – the recruitment process culminates in an offer or a rejection. The emotional investment by the candidate is not insignificant, and yet unless a job offer is forthcoming the company will frequently “ghost” them. Continuing to foster a positive relationship with former prospective candidates will be to your benefit.

Can the Wicresoft Nurture Program end your reliance on key media sources of hire? No. Does it give a chance to reduce your expenditure on these traditional expensive sources? Yes!

An interaction with Wicresoft is going to give you three things:

1. An ongoing methodology and process to source your own candidates and reduce your reliance on traditional paid sources
   
   
2. Reduce spend with these key vendors
   
   
3. Provide a self-sustaining system that doesn’t just disappear when the vendor does. Wicresoft's ongoing involvement ensures that the success metrics outlined at the start of the project are constantly met and exceeded.