Why Build a Company Career Website and What to Include

A career website is an effective tool for recruiting top talent and showcasing company culture, values, and job opportunities. In this blog, we will discuss: 

• Why it's critical to have a detailed career website 
• What are the important areas to include 
• Trends to pay attention to when building your career

It's the Foundation 

Your career site is often where candidates learn the most about your company, so you need to make a good first impression. Your company’s career site should be more than a library of job listings. It needs to educate, excite, and entice candidates to make them want to hit “Apply.”

Attract Top Talent 

Tell the story of your company in a way that motivates your audience. A career website can help your company attract top talent by showcasing your company's culture, career opportunities, social responsibilities, inclusion initiatives and so much more. 

Increase Brand Awareness

A career website can help increase your employer brand awareness by telling who you are as an employer. It needs to stand out from the brand side and specifically showcase everything related to your employees, teams, and careers. 

Improve Candidate Experience

You have the power to shape the candidate experience through the choices you make on your career website. From site mapping to search functionality, you have the tools to streamline the search and application process to ensure that the candidate experience goes smoothly.

Engage Candidates

A career site is a perfect hub where you can drive candidate traffic and keep visitors engaged by providing them with information about your company and job opportunities. 

What to Include 

Job Postings

The most important aspect of a career website is job postings. The job postings should be easy to navigate, searchable, and clearly defined. Job descriptions should be keyword rich and simply formatted to improve your search engine optimization (SEO).  

About Us

This content should provide potential candidates with a look into who you are, the work you do, your community involvement, and your mission and values. Giving job seekers a look into your work environment and company culture gives them an opportunity to see if they would be a good fit. 

Benefits and Perks

Your company's perks are a major selling point for potential candidates. Be sure to highlight benefits that allow you to stand apart from your competition. Reach outside of the standard health insurance discussion and speak about vacation policies, flexible work options, paternal leave, retirement plans, bring your dog to work day, etc. 

Employee Testimonials

Testimonials from current (and former) employees can help candidates get a sense of what it's like to work at your organization. These testimonials can be in the form of quotes, videos, or employee highlights. Have some fun with it by allowing employees to be creative in communicating how your company has made an impact on their professional development.

Talent Community

A short form fill should be included where people can sign up to receive information about not only your career opportunities but also your employer brand overall. This page can also include FAQ's that outline the application and hiring process.

Trends to Pay Attention To 

Artificial Intelligence

Artificial intelligence like chatbots can help streamline the recruitment process by automating tasks such as resume screening and candidate sourcing. 

Mobile Optimization

More than ever, candidates are using their mobile devices to search for jobs. Your career website should be mobile-optimized (easy to navigate on a mobile device) and more importantly, the application process should be easy to use and take only a few minutes.

Video Content

Video content is becoming increasingly popular on career websites. Consider creating videos that showcase your company culture, employee testimonials, and job opportunities. 

Personalization

We all want to feel special so personalizing the experience is key to standing out in the crowd. Use data analytics to personalize your job recommendations and outreach to candidates. 

Conclusion

In conclusion, a company career website is an essential tool for attracting top talent, streamlining recruitment, and increasing employer brand awareness. When building your career website, be sure to put on your job seeker hat and pay attention to industry trends to ensure that your career website stands out in the competitive job market.

Wicresoft offers full-service Talent Acquisition Services, including advisory, solutions, and operations, that partner with your business to improve all aspects of talent management practice—from branding and recruitment to employee development and retention. We’ll help you combine form with function and deliver a world-class career site that attracts the right fit for your organization. Book a chat to get started!