How To Justify a Company Career Site To Finance

As the job market becomes increasingly competitive, having a strong corporate career site is becoming more and more important for companies. A well-designed and informative website can help attract and retain top talent, increase employer brand awareness, and even drive sales. However, convincing the finance department to invest in such a website can be a challenge. In this blog post, we'll share some tips on how to justify the investment in a company career website to your finance department.

1. Start with the data

One of the most effective ways to convince the finance department to invest in a corporate career website is to show them the data. Research shows that companies with strong employer brands have a 43% lower cost per hire,  a 28% lower turnover rate, and are able to attract 50% more qualified candidates. Additionally, a survey conducted by LinkedIn found that 75% of job seekers research a company's employer brand before applying for a job. By presenting this data to the finance department, you can demonstrate the long-term cost savings and benefits of investing in a corporate career website.

2. Highlight the competitive advantage

A well-built career site can also give your company a competitive advantage. In today's job market, job seekers have more options than ever before. By creating a compelling and informative career site, you can differentiate your company from competitors and attract top talent. Additionally, a strong employer brand can improve customer perception, as consumers are more likely to do business with companies that have a positive reputation.

3. Emphasize the long-term benefits

While investing in a career site may require an initial investment, it can provide long-term benefits for the company. Having analytics that track candidate behavior, and adjusting your site based on that data, is key. This provides valuable insight into what is, and is not, working on your career pages. 

By fully communicating your employer brand through your career site, you can attract and retain top talent, reduce turnover rates, and improve overall employee satisfaction. Additionally, a well-designed career website can increase brand awareness and even drive sales.

Conclusion

Investing in a company career site can provide significant benefits for organizations, including cost savings, improved employee satisfaction, and increased brand awareness. By presenting the data and emphasizing the long-term benefits, you can make a strong case to the finance department.